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Tag: Ferrari

NASCAR’s Gene Haas in an American F1 Team Bid

Some interesting news today from Germany’s Auto Motor und Sport (translated article) has mentioned Californian entrepreneur and NASCAR team owner Gene Haas among the short list of new bids expected for new Formula 1 teams in 2015...

Ron Howard’s ‘Rush’ Gathers Momentum

    In the midst of last Summer’s release of the critically acclaimed ‘Senna’ and a new grand prix at Circuit of the Americas, another Formula 1 project was taking shape with a production and cast directly from Hollywood...

Red Bull, Ferrari, Branding and Race Strategy

Looking at the two brands and how they might receive the most benefit from their exposure in the sport, I would argue that some of how Ferrari and Red Bull approach their competition strategies on the track ultimately comes down to how different...

FOM and F1 Fan Video

Why not embrace the trends personal video camera use has created? Fighting this trend via cease and desist would seem to stunt an emerging growth of the relevance of the fan in the sport, take away from the available commercial exposure to team and...

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Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.

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