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Peter Habicht

Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.

Red Bull, Ferrari, Branding and Race Strategy

Looking at the two brands and how they might receive the most benefit from their exposure in the sport, I would argue that some of how Ferrari and Red Bull approach their competition strategies on the track ultimately comes down to how different...

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A Visit to Vijay Mallya’s Car Collection

It’s quite a bit of work putting together a group of racing fans – something I’ve learned firsthand – but like any group of passionate people, when you get them together to enjoy a special event, it’s really something to see so many happy faces...

America and Porsche in F1

Balancing the value and availability of each to Porsche are some of the many elements to consider when getting things just right if they enter F1. If the tide’s right, and a new American audience is in place with a home GP, Porsche could find the...

Where to Watch F1 in America

I've put together a Google map for searching more F1-friendly venues. This map includes several venues not listed on Meetup's site. Contributions welcome!

FOM and F1 Fan Video

Why not embrace the trends personal video camera use has created? Fighting this trend via cease and desist would seem to stunt an emerging growth of the relevance of the fan in the sport, take away from the available commercial exposure to team and...

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Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.

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