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Tag: Red Bull

Red Bull’s American Formula 1 Team

A recent Economist article on Bernie Ecclestone and F1 mentioned Red Bull’s interest the formation of an American F1 team with US drivers – a timely startup for any group willing to develop a team and spend the dollars to do it right...

Red Bull, Ferrari, Branding and Race Strategy

Looking at the two brands and how they might receive the most benefit from their exposure in the sport, I would argue that some of how Ferrari and Red Bull approach their competition strategies on the track ultimately comes down to how different...

Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.