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Lewis Hamilton on the Today Show

Lewis Hamilton on the Today Show

Congratulations to Mercedes AMG F1 team on a great appearance by Lewis Hamilton on the Today Show this morning:

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Lewis appeared before a diverse crowd of fans in Manhattan today with the W05 car and spoke about the rise of the sports popularity in America “… [F1] is definitely building . . . we need to get more people involved”.

Appearances like Lewis’ are certainly a blueprint for showing Americans who and what Formula 1 is about, even if a short segment like this one only shows the enthusiasm of the crowd, it’s well worth the kind of exposure that will only help the sport’s popularity grow in the US.

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Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.

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